BAHN APPETIT
Restaurant Rebrand
The Objectives
Develop a brand identity and spatial design system for Banh Appetit, a Vietnamese fast-casual restaurant aiming to attract walk-by customers and increase dine-in traffic. The project focused on creating strong curb appeal, a cohesive and welcoming interior environment, and a menu design that enhances how guests experience and engage with the food.
The Results
Banh Appetit brings a modern, energetic twist to Vietnamese street-style dining. The brand combines bold, flavorful visuals with approachable typography and warm textures to reflect its vibrant menu of Southeast Asian–inspired sandwiches and snacks. Designed with the local student community in mind, the space invites guests to linger or grab a quick bite—capturing the balance between convenience and authentic, casual comfort.
Illustrator • Photoshop • Brand Identity • Consumer Research
NAME: NIKEL ORE GREEN
PANTONE: 2235 U
CMYK: 71, 33, 51, 9
RGB: 82, 131, 124
HEX: 52837C
NAME: HARVEST GOLD
PANTONE: 458 U
CMYK: 20, 29, 100, 0
RGB: 159, 133, 29
HEX: D1AB00
