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BOSCO PASTA

Packaging Design, Brand Identity

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The Objectives

Develop a packaging and branding system that celebrates Bosco’s pride in premium, home-grown ingredients. The goal was to stand apart from mass-market pasta brands while honoring the company’s family-driven heritage and authentic roots.

The Results

The Bosco Pasta identity centers on rich, earth-toned colors that evoke warmth, tradition, and craftsmanship. Clean, modern typography introduces a fresh energy without losing touch with the brand’s history. The packaging system’s simplicity and adaptability allow it to scale seamlessly across box sizes—preserving a sense of sincerity and quality in every detail.

Photoshop • Illustrator • Typography • Mockups

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HEX: #37141A
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HEX: #50111C
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HEX: #8F292C
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HEX: #FAC064
HEX: #9C8368
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CREATION

PHASE 6: MOCKUPS
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