Colleen     
Schneider

Create packaging and a brand identity for Genero, an in-store private label paint brand designed to feel approachable and inclusive. The goal was to differentiate it from established competitors by making the experience of home improvement less intimidating and more inviting for beginners.

The Objectives

Genero presents a warm, welcoming aesthetic that balances quality with accessibility.
The packaging features hand-painted textures, digitally refined in Photoshop and Illustrator, to introduce organic softness and subtle imperfection, signaling creativity and ease rather than expertise. The result is a brand that feels friendly, modern, and empowering for anyone ready to bring color into their space.