Colleen     
Schneider

Craft a cohesive visual system for an internal distributor event, unifying print materials, spatial design, and environmental details to create a seamless flow and a clear brand presence throughout the experience.

The Objectives

To debut a new product line and the freshly redesigned office, distributors were guided through a curated environment of moody lighting and ambient sound that built anticipation and fully immersed them in the updated brand. The visual language drew from the vivid colors of heated steel, contrasted with deep brand tones, creating a striking balance of warmth and strength that made the launch both memorable and visually distinct.

• Adobe Illustrator • Print Design